We seek to build regional collective efforts or producer pools across the country starting with the bordering regions of Minnesota, Iowa and Wisconsin.
Building a regenerative poultry system requires a large-scale collective effort centered on small-scale farmer success. To achieve both farmer success and system-level collective impact, we focus on building:
- basic infrastructure on farms;
- regional infrastructure on which those farms depend for success;
- and organizational capacity to oversee the management of the multiple layers of priorities at ecosystem level. (We define “ecosystem” in this context as the sum of all players at multiple levels of the supply chain as well as supporting institutions and organizations.)
We are continuously evolving to move away from a traditional individualistic organizational focus and toward building multi-layered business structures. These structures include both for-profit and tax-exempt not-for-profit businesses. They also include farm-level farmer-operated and collective business systems that support infrastructure such as processing facilities as well as regional development organizations focused on regenerative poultry and addressing the keys to success in this sector.
The strategy is to build the collective capacity of all players in the ecosystem and focus the RAA’s programming on coordinating and managing the ecosystem-level priorities with an outward focus on ecosystem success rather than inward-focused organizational management. It is through this abundance-centered management and leadership approach that we foresee a regenerative poultry system emerging within the larger regenerative agriculture ecosystem. We will know we have achieved success when the poultry sector seamlessly merges into the supply chain, making the RAA’s role obsolete. Once the regenerative poultry ecosystem is self-governed and managed, the interconnectedness of poultry with other regenerative sectors becomes the RAA’s ecosystem management priorities with a continuously expanding set of goals and objectives.
Operationally, the strategy is to focus on the deployment of producer pools, first within a set of geographic targets (Driftless Region, Missouri River Valley, Great Plains). As these regions reach key milestones in their development, the RAA will keep reaching out and building operating partners to deploy producer pools across the country and the world. As these regions evolve, the RAA will continue to focus on facilitating and managing the ecosystem’s governing structures that ensure the collective ownership and control as well as the principles and criteria that define the whole regenerative poultry ecosystem success.